At present, the next generation of mobile Internet industry is developing toward the development of 'micro, light, and small', like the WeChat Mini Program, this revolutionary lightweight 'APP' that. Since then, the development of the WeChat Mini Program has been booming. No matter the long-pressing QR code feature will stay or leave, we have reason to believe that there will be more great features for user to experience inside WeChat system: the best is yet to come. In 2017, we called it 'WeChat Mini Program and the first year'. Guangzhou, Janu Tencents WeChat team today celebrated WeChat Mini Programs’ 3rd Anniversary by revealing that total transaction value generated on Mini Programs has exceeded 800 billion RMB in 2019, an increase of 160 year-on-year and a clear demonstration of the platforms tremendous business value. WeChat has been the most creative mobile innovator not only in China, but also all around the world. Since it was launched in 2011, WeChat has owned over 1 billion active users in the world (Jao). Hence there is no point for any Mini Program to generate lots of traffic, by long-pressing QR code. WeChat is a China’s most popular social media app which is developed by a tech giant, Tencent. Source: QuestMobile & Aldzs Monthly WeChat Mini-programs 42.6 times entries per capita: Number of different WeChat Mini-program types monthly used by users: 4. The convenience of MPs makes them more popular than Apps. Since users are more likely to use mini app, developers will be more motivated to develop and upgrade with more great features.īut the real question here is: is it what Tencent want? According to Xiaolong Zhang (WeChat’s co-founder), WeChat Mini Programs are mainly for users “who only need the service at a specific moment”, and won’t need to access it again later or receive push notifications. However, they used more than 60 WeChat Mini-programs. As it for developers, they can promote their WeChat Mini Apps in more channels:WeChat Moment, WeChat Public Account, etc. User will find i t easier to access to a WeChat Mini App, with the possibility to use it more often. If it does – WeChat Mini App will certainly gain more exposure, which will be great news for both users and developers. We don’t know for sure if WeChat will make this feature official later. Tailor-Made Digital & Commerce Experiences and System Integration: E-Commerce Platform, Website, WeChat Mini Program, and Application Development with Magento (. Here’s how it works:īut it did not last long: after two days, users only found out that WeChat has already disabled the QR code scanning function for Mini Program access. Therefore, it was really difficult for any Mini Program to promote itself online in the WeChat system: user has to type then search for the exact name of any given WeChat Mini Program.Ĭhange is about to come,finally: For the past weekend, WeChat is testing a new version (6.5.6), which allows user to access Mini App by long pressing the QR code. However, aiming to boost China’s O2O (online to offline) conversion, Mini App only allows user to scan a QR code with your phone camera. WeChat users are so used to long press a certain QR code and then get re-directed to the website/page behind it. Users’ main complaint is towards the QR code feature. – Mini Program (小程序), also known as “Mini App”, is the mobile app that does not require download and installation. While Tencent believe Mini Program can “solve real-life problems” without installing native apps, the majority are confused and disappointed about its accessibility. So, make it simple and easy to navigate.It’s been two months since Tencent launched WeChat Mini Program, and WeChat users have mixed feelings about this new feature. It is important to keep in mind that Mini Programs should motivate your users to engage, not complicate actions or add redundant features that are unnecessary. WeChat mini-programs are a very complex piece of technology/design, so I’ll answer the questions in 3 parts: What are WeChat mini-programs Cons: What are the main drawbacks of WeChat programs Pros: What makes them interesting for marketers Do you want to create a WeChat Mini-program for your brand Feel free to contact us. Most Mini Programs fall under the following categories: Games, News, Utility, and E-Commerce. Whether your brand is using Mini Program or not, here are 4 tips to take your brand strategy to the next level:īecause Mini Program is an add-on, this means you need to create an incentive for users to use your Mini Program, and it also needs to differentiate from the WeChat account. WeChat Mini Programs are similar, but they offer much more. Imagine combining Facebook and its little extras with Instagram’s shopping function. This excludes images and videos hosted on the server and no installation is needed. Mini Programs are small in size and are only 10MB. WeChat Mini Programs are sub-applications within the WeChat ecosystem that are accessible to users without having to leave WeChat.
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